San Miguel de Allende is more than just a destination—it’s a place where history, art & culture, people from every walk of life, and community intertwine to create something truly magical. sma.mx was born from a collective of people who share a deep connection to this extraordinary city: families who have lived here for generations, expats who have fallen in love with its charm, travel guides who know its hidden corners, and creatives who seek inspiration in its cobblestone streets. Together, we are united by a singular purpose—to help others experience San Miguel de Allende in a way that feels both effortless and deeply personal.
Through the magical spirit of San Miguel de Allende, people reconnect with balance, awaken their creativity, and find renewed purpose, carrying its timeless inspiration wherever their life journey leads.
We believe that every journey to San Miguel begins as a visit, but for many, it becomes something more. Some come for a week and leave dreaming of a return, while others find themselves drawn into the rhythm of life here, imagining what it would be like to own a home in this UNESCO World Heritage city. At sma.mx, we serve as a trusted guide for those at every stage of that journey—whether they are first-time visitors seeking an authentic experience, families planning a seasonal retreat, or individuals ready to invest in a second home.
Our perspective is unique because our roots run deep. San Miguel de Allende has always been a place shaped by those who embrace its spirit—visionary locals who have preserved its heritage, international artists who have infused it with creativity, and entrepreneurs who have built thoughtful businesses that honor its legacy. We celebrate and support this ongoing evolution by sharing stories, insights, and carefully curated recommendations that highlight the best of what San Miguel has to offer.
Unlike travel platforms that cast a wide net, sma.mx is purpose-driven and highly focused. We are not a general directory, an event listing service, or a classified marketplace. Instead, we provide a curated experience designed for discerning travelers and prospective homeowners who value cultural depth, ease of planning, and a refined approach to discovering San Miguel. Our goal is not just to inform—it’s to inspire.
We do not sell ads or accept sponsorships. Every recommendation and piece of content we share is rooted in personal experience, created out of a genuine love for this city. We write the kind of guide we would want for ourselves, our friends, and our family. The places we highlight are the ones we take our own loved ones to, ensuring that each recommendation reflects the true spirit of San Miguel.
To inspire a deeper connection to San Miguel de Allende by serving as a trusted guide for first-time visitors who wish to experience its magic, embrace its culture, and—quite possibly—find themselves wanting to call it home.
As advocates of responsible growth, we are committed to showcasing developments, businesses, and experiences that align with the authentic character of San Miguel de Allende. While the city has seen rapid expansion in recent years, not all growth has been beneficial. Too often, generic, mass-market projects dilute the magic that makes San Miguel special. We highlight only those endeavors—our own included—that contribute to the city’s legacy with thoughtful design, cultural sensitivity, and a respect for its history and environment.
At its heart, sma.mx is about connection. We connect visitors to unforgettable experiences, potential homeowners to their dream properties, and newcomers to a welcoming community. Through our editorial content, travel guides, and real estate insights, we make the process of discovering and settling in San Miguel seamless and rewarding. We understand that purchasing a home in a new country is a major life decision, and we provide clear, honest guidance to help individuals make informed choices they can feel confident about.
Whether you’re here for a long weekend, an extended stay, or a lifetime, sma.mx exists to ensure that your experience of San Miguel de Allende is everything it should be—rich in culture, effortless in planning, and deeply connected to the magic that makes this place so unforgettable.
San Miguel de Allende is more than a place—it’s a mindset. We hope you take some of its magic with you, wherever you go.